Total Concept Academy

The Academy

Welcome to Total Concept Hair & Beauty Academy situated in the suburb of Newton Park Port Elizabeth.

The Academy was founded in 1992 by Liandre Hawkes in response to a demand for professional skincare therapy training in the Eastern Cape. Mrs Hawkes, originally qualified in psychology and social sciences at UPE and began her health & skincare career in 1978.

Mrs. Hawkes is a long-standing member of the South African Association of Health & Skincare Professionals, heading up their Eastern Cape section, and is an experienced SAAHSP examiner conducting examinations at other training institutions throughout South Africa.

She is also an international examiner for the prestigious CIDESCO organisation headquartered in Zurich Switzerland, and has accepted many commissions to examine beauty health & skincare at colleges and training academies worldwide.

In 2018, Total Concept Hair & Beauty Academy expanded and acquired new Directors, Riaan & Karin Botha. Their vision is continue the work that Mrs Hawkes started 26 years earlier. Duing this expansion, Total Concept Academy added another division to its education department - Hairdressing & Barbering. 

Total Concept Hair & Beauty Academy now offers SAAHSP, CIDESCO, ITEC, CIBTAC as well as Itec, QCTO & Services Seta training through a comprehensive range of courses, and is accredited by SAAHSP (South African Association for Health & Skincare Professionals) & QCTO (Quality Council for Trade & Occupations) and is a member of the APPEDT (Association of Private Providers of Education and Development Training).

Total Concept Academy and the courses offered are not registered by either the Allied Health Professions Council of South Africa (AHPCSA) or the South African Government Department of Higher Education and Training.

The Academy vision statement is :-

“To offer a comprehensive range of beauty health & skincare courses to high professional standards through recognised examining bodies and to strive to improve on those standards and to remain at the forefront of education in The Profession”

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